Restaurant owners now have access to frictionless client engagement thanks to an exclusive partnership between a leading provider of restaurant epos and the most advanced digital guest experience platform.
NFS Technology, provider of Aloha restaurant management software, have announced the selection of Paytronix Systems Inc as their UK and Ireland partner in a move predicted to be hugely popular in the industry.
Chris Cartmell, Chief Commercial Officer for NFS restaurant technology, said the development is a response to the dramatic change in the way customers want to engage with their favourite restaurants.
“Many of our clients ask us how they can take a more integrated approach to client engagement, loyalty and feedback,” he said.
“Restaurants today need a more holistic approach to being able to understand and respond to a truly omnichannel client.
“We are also seeing more pressure on restaurant profitability with rising costs and a levelling off in terms of client spend, reflecting the current economic outlook. So discounting to incentivise also needs a rethink.”
The partnership with Paytronix is a meeting of the best. NFS clients include many top brands including BrewDog, Dishoom, Marugame Udon Europe and Gaucho. Paytronix is widely regarded as the world’s leading customer experience platform, with 10 billion touchpoints, 285 million guest profiles, 1800 brands with 34,000 locations.
“The Paytronix platform seamlessly integrates with Aloha, to be able to offer our clients a tool to improve client engagement, grow revenue and be able to get a much better picture on both client spend and preferences,” said Chris.
Aloha integrated with Paytronix, benefits the customer experience in key ways:
- It enables restaurants to provide a customised one-to-one journey for clients, combining data and marketing automation in one dashboard.
- Digital marketing is highly personalised to customer behaviour and connected to actual guest spend.
- Restaurateurs can create and deploy omnichannel marketing campaigns in minutes, using core design options that suit guest needs.
- Order frequency is increased by offering combined services – for example, online ordering and loyalty programmes together have been shown to increase order frequency by 18%.
- Customer loyalty is grown. The integrated system enables more ways to enrol and more promotion types – many users see guest participation of 50 to 70%.
The CEO of NFS Technology, Luis De Souza, said: “The overall result is a deeper, more personal knowledge about guests and their behaviours that enables restaurants to establish and grow a loyal and rewarded community.
“Aloha – which is used by 140,000 outlets worldwide – also enables excellent customer service and operational efficiencies including tableside ordering and payment, swifter seating and table turn, stock and labour control.
“Together with the Paytronix platform, we feel Aloha provides the most powerful toolkit available to today’s restaurant operators working hard to grow their businesses in these challenging times.
“We’re delighted to welcome Paytronix to the NFS family. We’ll be officially launching our partnership at the Big Hospitality Expo and Restaurant Show at Olympia, London, from 26-28 September, and we’re looking forward to showing visitors to our stand the outstanding benefits Aloha provides.”
The Chief Revenue Officer of Paytronix, Charles Gray, said the partnership with NFS helps Paytronix address the global market for loyalty and customer engagement solutions.
“Today’s market requires a strong technological solution to meet the changing needs of restaurant guests. This is true around the world,” he said.
“NFS has a strong reputation as a valued Aloha partner with a reputation for delivering superb customer service.
“When you combine that with the deep guest engagement experience that Paytronix has in the US and Canada, it means that with NFS, we are poised to meet the demanding needs of the EMEA market.”
• Discover more about epos technology and customer experience.