Attract more customers through your restaurant marketing
Losing a customer is easy, winning new ones, well that’s a lot more challenging! So how do you attract new customers to your business without breaking the bank?
Below we list the top five levers you can pull to make your restaurant marketing work for you.
- Social Media Marketing
- Email Marketing
- Loyalty Programmes
- Google Business
- Online Reviews
Social Media Marketing
Social media platforms are a great way to promote your restaurant and engage with customers. Share high-quality photos of your food, promotions, and upcoming events. You can also partner with influencers or food bloggers to reach a wider audience or look at new technology providers such as Ttagz who incentivise customers to post whilst in your restaurant.
Email marketing allows you to communicate directly with customers who have opted-in to receive your updates. Send regular newsletters with exclusive deals, new menu items, and upcoming events to keep customers engaged and interested in your restaurant. This form of marketing has become more and more effective over the last few years with the ability to segment your audience and having the ability to actively track how much your campaign is generating and to understand your customer behavior, what days they open your campaign, when they click through and what they click through too, done right it is extremely powerful as explained by Charles Gray, CRO of Paytronix in his recent podcast episode on Tech on Toast.
Loyalty programs are a great way to incentivise repeat business. Offer rewards like discounts, free items, or exclusive access to events to keep customers coming back.There are some brilliant programmes out there driving loyalty, you don’t need to break the bank, something as simple as the coffee loyalty card is valuable if you are consistent and follow up with rewards, your regular customers will love you even more and your new customers will become stickier!
Google My Business
A Google My Business listing is essential for any local business. Make sure your listing is up-to-date with accurate information like hours, location, and reviews. This will help customers find your restaurant when they search for nearby options on Google.
Encourage customers to leave reviews on popular review sites like Google and TripAdvisor. Respond to both positive and negative reviews using your brand’s personality to show your commitment to customer service and improve your online reputation. Make sure you encourage reviews through incentives through your team and for your customers, the more people talk about you the more people will land on your page.
The above are just five simple ways to attract new customers through your restaurant marketing , you don’t need to have a huge marketing department, you just need a bit of discipline, some good advice, automation and consistency. Follow these steps and you can attract and retain new customers to your restaurant business.
Further resources: INSTALLING EPOS AT THE BIGGEST-EVER UK BREWDOG – IT’S CRAFT BEER JOY!
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