Marugame Udon says Aloha to Europe with its first London restaurant

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International Japanese noodle group Marugame Udon has opened its first European restaurant – near Liverpool Street, London – with active support from NFS Technology, provider of the global Epos platform, Aloha.

Four more sites are to follow quickly – including one at the capital’s O2 – for this highly successful group, which has more than 800 restaurants around the world.

Marugame Udon Europe CEO Keith Bird said: “We selected NFS and their Aloha restaurant technology following an extensive tender process, with solution functionality, integration potential and customer service as our key priorities.

“NFS went beyond the norm to partner with Marugame, providing their time and expertise as well as commitment to develop a customised solution for our business, incorporating best in class epos, kitchen automation, card payment and loyalty.

“Integration support and flexibility were key ingredients in making this technology project with NFS a great success. We are now embarking on a rollout plan in the UK and we will be looking at European expansion in 2022.”

Luis Desouza, CEO of NFS Technology, said the company was delighted to be working with Marugame.

“Working with the Marugame team has been an exciting and fulfilling experience for us,” he said.

“They have taken on board many of our suggestions on technology and integration and we have been challenged by them on the right things, for example, the innovative Marugame Loyalty Scheme.

“The lockdown gave both parties the time to focus on getting the strategy right and developing an implementation plan to structure the technology solution to scale in the UK and Europe.

“As a company working with a number of growing brands, it is a real privilege to be part of something bigger, where technology, customer experience and operating efficiency are key elements of a clear growth plan.”

To celebrate the launch of the first new London site, Marugame has created some dishes unique to the Liverpool Street restaurant, and says: “Udon is an everyday reminder of the beauty in simplicity for everyone.”

Chris Cartmell, NFS Technology Head of Sales and Marketing said: “We’re particularly proud of this project, which required a thorough due diligence process, great attention to detail and a drive to ensure great operating efficiency while maintaining a unique company culture.”

Beauty in simplicity – watch the Marugame Udon video

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